Learn How to Sell Any Product

Learn How to Sell Any ProductLearn How to Sell Any ProductSalespeople from different industries tend to use different sales techniques. After all, if youre selling high-end financial products to giant corporations youll need to approach your prospects in an entirely different way from someone who sells books at a neighborhood bookstore. Still, the fundamental rules of how to sell remain the saatkorn regardless of your product type and customer base. Know the Product If you dont understand what youre selling, youre going to miss out on a lot of sales. You wont know the best customer fit for your product, so you wont be able to do a good job of qualifying prospects. You wont know all the products benefits, which means youll be constantly missing chances to woo prospective customers. And if a prospect asks you a technical question, you wont know the answer... which takes away your option of presenting yourself as an expert or a consultant. Selling without product knowledge is like r unning a marathon with your legs tied together. Honor Your Prospects If you feel contempt for your prospects, theyll know it no matter how hard you try to hide it. You need to put yourself in a respectful, helpful mindset before you so much as pick up the phone. Most people think of salespeople as selfish and out to help themselves, which is why the consultative approach is so effective it turns that stereotype on its head. But if you actually are putting yourself first, your prospects will be hostile and unhappy even if you manage to pressure them into buying. Which means theyll almost inevitably tell their friends, family, and co-workers how much they dislike you. This is not the word of mouth reputation you want to create. Be Truthful Another salesperson stereotype that youll have to overcome is the untrustworthy trickster. Meaning, the salesperson who sells products that break down in a week or cons prospects into buying a lot of unnecessary extras. Like the previous s tereotype, the way to overcome this unfortunate feeling is to do just the opposite. By being completely straightforward and honest with your prospects, youll create a positive impression that will keep them coming back for more (and hopefully send their friends to you as well). Be Likeable In many ways, success in sales comes down to personality. Ask a hundred star salespeople what approach they take and youll get a hundred and one answers but what theyll all have in common is likeability. Almost all resistance to buying boils down to fear on the prospects part. If they dont like the person whos trying to sell them something, theyre unlikely to buy no matter how great the product itself is. But if they like and feel comfortable with a salesperson, theyre much more likely to take the plunge. Never Stop Growing The fundamentals of sales are always the same, but the tools and techniques that you can use to apply them are constantly changing. Like doctors and lawyers, salespeop le need to stay on top of these changes. This includes internal company changes, such as policy shifts and product updates, and external changes, such as the rise of social media or new state and federal regulations for your industry. Salespeople can never stop learning and growing. But thats not really a drawback because if youre constantly learning and developing your skills, youre not likely to become bored with your job. Instead of giving the same pitch to the same prospects day after day, you can explore new tactics, talk to new people and keep stretching yourself in new ways.